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TAKA DESIGNS

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About

Mike Takahashi is Senior Manager of Web Strategy & Content at the Internet Corporation for Assigned Names and Numbers (ICANN). 

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  • Advertising 7
  • Branding 11
  • Design 11
  • Facebook 6
  • Marketing 15
  • Plone 2
  • Social Media 26
  • Technology 9
  • Twitter 5
  • Usability 9

Disclaimer

The opinions expressed here are my own and do not represent my employer.

Why Do Videos Go Viral?

November 15, 2015 in Social Media, Marketing

Harvard Business Review has an insightful article on why videos go viral.

Unruly, a marketing technology company, offers an answer. Its analysis of some 430 billion video views and 100,000 consumer data points reveals the two most powerful drivers of viral success: psychological response (how the content makes you feel) and social motivation (why you want to share it).

The New York Times also wrote about this last year in Why That Video Went Viral.

“People share things they have strong emotional reactions to, especially strong positive reactions,” Dr. Guadagno said.

Social motivation has also been driven by ego.

But pressing the share button can also be driven by ego. Constructing and refining an online persona has become a daily task for many, experts say; posting a link that evokes laughter or gasps can confer status on the sharer.

 

 

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How UCLA used Buzzfeed to generate some of its highest engagement ever on social media

September 09, 2014 in Marketing, Social Media

Today, a large amount of traffic is driven via social media sharing. As readers have become minipublishers, content that becomes viral is often emotional and easy to understand. Enter Buzzfeed. Love them or hate them, Buzzfeed has changed the way people consume content online. Famous for lists and quizzes, it has now become a disruptive force in the online publishing industry, overtaking traditional publishers like the NY Times.

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Understanding user search behavior

March 18, 2014 in Usability

Search analytics can show important keywords users use to find or navigate your website, but there are many tasks users don't search for or only search indirectly for. 

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IHOP Menu Items

The design of restaurant menus

March 13, 2014 in Branding, Design, Usability

Restaurant menus can be long and difficult to navigate, especially when too many choices are offered. The menu is seen as one of the most important representations of the brand.  At IHOP, executives were confronted with a challenge.

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NY Times social media team shares lessons learned in 2013

January 08, 2014 in Social Media

The team that runs NY Times Twitter accounts (@nytimes) has a great write-up looking back at 2013.  They analyzed what worked and what didn't by examining their most successful tweets to see what connected with their readers and how investment of editorial efforts paid.

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