The brand of Roger Federer

Posted in: Branding

A few weeks ago I barely knew who Roger Federer was.  And now it seems like he is everywhere. His viral video for Gillette caused a huge sensation online. He’s the brand ambassador for Lindt Chocolate and a commercial he shot for them is now airing nationwide.

And then he goes and does this amazing between-the-legs shot AGAIN at the US Open (he did one last year as well) and grabs our attention even more:

Roger Federer, you are on a roll. Just don’t do what Tiger Woods did…

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Comments (One Response)
  • Miranda June 11th, 2011 9:18 am

    Federer will be again no1, he is complete player, i love him.

    Miranda

    Reply

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