NY Times social media team shares lessons learned in 2013

The team that runs NY Times Twitter accounts (@nytimes) has a great write-up looking back at 2013.  They analyzed what worked and what didn't by examining their most successful tweets to see what connected with their readers and how investment of editorial efforts paid.

"In other cases, a small amount of editorial effort was the difference between one of the best tweets of the year and a headline from print that was less effective in the context of social media."

Original tweet

Revised tweet