Restaurant menus can be long and difficult to navigate, especially when too many choices are offered. The menu is seen as one of the most important representations of the brand. At IHOP, executives were confronted with a challenge.
Read More
Branding
Are Trader Joe’s Popped Potato Chips re-branded popchips?
I’ve been a big fan of popchips. The other day I stumbled upon Trader Joe’s version called Popped Potato Chips that looked remarkably similar. It turns out many products sold under Trader Joe’s private label are made by well known companies.
Read More
The sweet smell of success from Old Spice
in Advertising, Branding
A while back Old Spice began running a very successful ad campaign featuring Isaiah Mustafa as their spokesman for Old Spice Body Wash that caused a huge viral sensation online. One of the most popular ads was short video called "The Man Your Man Could Smell Like." It featured a beautifully crafted one take shot that now has over 22 million views on YouTube.
Read MoreIs it Kraft Macaroni & Cheese or McDonald's?
in Advertising, Branding
Around Los Angeles I've been noticing a new ad campaign by Kraft's Macaroni and Cheese. They vary in messaging, but the look and branding are all the same. They always consist of a message with the tagline: You know you love it.
Read MoreFutura and Vampire Weekend
Vampire Weekend is an American indie band from New York (sorry to disappoint you Twilight fans). One thing that I've noticed with this band is the consistent look and branding that they use with the font Futura. It's instantly recognizable, bold and striking.
Read More