Why Do Videos Go Viral? by Mike Takahashi

Harvard Business Review has an insightful article on why videos go viral.

Unruly, a marketing technology company, offers an answer. Its analysis of some 430 billion video views and 100,000 consumer data points reveals the two most powerful drivers of viral success: psychological response (how the content makes you feel) and social motivation (why you want to share it).

The New York Times also wrote about this last year in Why That Video Went Viral.

“People share things they have strong emotional reactions to, especially strong positive reactions,” Dr. Guadagno said.

Social motivation has also been driven by ego.

But pressing the share button can also be driven by ego. Constructing and refining an online persona has become a daily task for many, experts say; posting a link that evokes laughter or gasps can confer status on the sharer.



How UCLA used Buzzfeed to generate some of its highest engagement ever on social media by Mike Takahashi

Today, a large amount of traffic is driven via social media sharing. As readers have become minipublishers, content that becomes viral is often emotional and easy to understand. Enter Buzzfeed. Love them or hate them, Buzzfeed has changed the way people consume content online. Famous for lists and quizzes, it has now become a disruptive force in the online publishing industry, overtaking traditional publishers like the NY Times.

Read More

3 common social media marketing mistakes you should avoid by Mike Takahashi

If you do a quick search on Google for "common social media mistakes" you'll pretty much find the same points being covered again and again.  Everything from not posting enough, failing to stay engaged, not having a plan, etc. I think by now a lot of these are pretty much ingrained into our heads. So instead, I wanted to point out a few mistakes that may not be so obvious:

  1. Placing social media icons without links to profile pages
  2. Using hashtags on Twitter for #everything
  3. Automatically linking your Facebook updates to Twitter or vice versa.
Read More