Case study: How UCLA became a trending topic on Twitter during Commencement by Mike Takahashi

In May of 2011, UCLA Marketing & Special Events was approached to help create a more engaging and dynamic Commencement experience online through the use of social media. With only a few short weeks to make this happen, we began to think strategically about what opportunities and tools existed given our limited time and resources.

Through a combination of social media integration on the web via widgets from Facebook and Twitter, an official Twitter hashtag, real-time updates on Twitter the day of Commencement, and more traditional avenues such as a takeover page on the main UCLA homepage, we were able to successfully create a more social and engaging Commencement experience for UCLA. The end result - UCLA became a trending topic on Twitter.

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A look at how brands and journalists are using tweets as quotable sources by Mike Takahashi

Has Twitter become so ubiquitous in our lives that brands and journalists are now using tweets readily as endorsements and quotes? It’s been happening for some time now, but with the rise of major brands like American Express and The New York Times now on the bandwagon, Twitter continues to be a major source information and value. Let’s take a look at some examples of how tweets are being used.

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How to effectively use Twitter as a marketing tool by Mike Takahashi

Twitter can be used as more than just a platform for saying what's on your mind. I talked about the power of real-time search with Twitter in a previous post of mine.

Simply having a Twitter account will do nothing for your company or brand. In order to use Twitter effectively and gain the benefits it can provide, you need to engage with your users and give them a reason to follow you. What's great about Twitter is that anyone can do it and most importantly, it's free. Conan O'Brien knows this all too well.

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The Conan O'Brien Brand with special guest Twitter by Mike Takahashi

If you were one of the lucky fans who scored tickets to Conan O'Brien's upcoming sold out tour, you were probably following him on Twitter, or heard about it from someone who did. How do I know? Because the only advertising was through a post by Conan O'Brien (@ConanOBrien) on his Twitter account. No other form of traditional advertising was done, and within a few hours after his post, most of the dates had already sold out.

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The Power of real-time search with Twitter by Mike Takahashi

Let's stop a second and think about how we search for information on the internet for things like events. Most of you will probably use Google, or maybe Bing if you're a rebel? But the information you're searching for has probably already happened sometime in the past and it's eventually picked up by search engines. Even this blog post probably won't be picked up by Google for a while.

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