Aug 17th
2010

Is it Kraft Macaroni & Cheese or McDonald’s?

Posted in: Advertising, Branding

Around Los Angeles I’ve been noticing a new ad campaign by Kraft’s Macaroni and Cheese. They vary in messaging, but the look and branding are all the same. They always consist of a message with the tagline: You know you love it.

Kraft Macaroni and Cheese

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Mar 29th
2010

The Conan O’Brien Brand with special guest Twitter

Posted in: Advertising, Branding, Marketing, Social Media

Photo of Conan O'Brien

If you were one of the lucky fans who scored tickets to Conan O’Brien’s upcoming sold out tour, you were probably following him on Twitter, or heard about it from someone who did. How do I know? Because the only advertising was through a post by Conan O’Brien (@ConanOBrien) on his Twitter account. No other form of traditional advertising was done, and within a few hours after his post, most of the dates had already sold out.

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