Posted in: Advertising, Branding
A while back Old Spice began running a very successful ad campaign featuring Isaiah Mustafa as their spokesman for Old Spice Body Wash that caused a huge viral sensation online. One of the most popular ads was short video called “The Man Your Man Could Smell Like.” It featured a beautifully crafted one take shot that now has over 22 million views on YouTube.
Posted in: Advertising, Branding
Around Los Angeles I’ve been noticing a new ad campaign by Kraft’s Macaroni and Cheese. They vary in messaging, but the look and branding are all the same. They always consist of a message with the tagline: You know you love it.
Posted in: Advertising, Branding, Marketing, Social Media, Twitter
If you were one of the lucky fans who scored tickets to Conan O’Brien’s upcoming sold out tour, you were probably following him on Twitter, or heard about it from someone who did. How do I know? Because the only advertising was through a post by Conan O’Brien (@ConanOBrien) on his Twitter account. No other form of traditional advertising was done, and within a few hours after his post, most of the dates had already sold out.
You are currently browsing the archives for the Advertising category.
Mike Takahashi is the Associate Director of Digital Marketing at UCLA where he is head of web and social media. Read more
Ben Howard
Every Kingdom
The opinions expressed here are my own and do not represent my employer in any way.
