Mar 29th
2010
Posted in: Advertising, Branding, Marketing, Social Media
If you were one of the lucky fans who scored tickets to Conan O’Brien’s upcoming sold out tour, you were probably following him on Twitter, or heard about it from someone who did. How do I know? Because the only advertising was through a post by Conan O’Brien (@ConanOBrien) on his Twitter account. No other form of traditional advertising was done, and within a few hours after his post, most of the dates had already sold out.
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Feb 22nd
2010
Posted in: Branding, Marketing, Social Media, Technology
URL shorteners have recently exploded in popularity with the emergence of Twitter. One of the most popular services bit.ly recently launched a free service called bit.ly Pro that creates custom branded short URLs. Companies such as Facebook and Google have also created their own using fb.me and goo.gl. So what’s the big deal?
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Dec 9th
2009
Posted in: Branding, Marketing, Social Media
Traditional methods of gaining feedback about your brand or website online have typically relied on blogs, surveys or polls. With the emergence of social media sites and tools such as Twitter, Facebook and Google Alerts, you now have the ability to monitor and listen to your audience in an indirect way.
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Sep 3rd
2009
Posted in: Branding, Design
The Guitar Hero franchise has become a cultural phenomenon and huge success for parent company Activision, with total revenue topping $2.9 billion. What started off initially as a guitar game, with the original logo conveying an edgy rock feel, has since branched out into several other areas such as DJ Hero and Band Hero. With this came a need to rebrand the overall identity to help represent the array of different products within the franchise. The result has been a subtle update on the logo type that better suits the overall brand.
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