Jul 1st

Kogi BBQ co-founder Alice Shin on social media

Kogi BBQ

Kogi BBQ as most everyone knows here in Los Angeles, is famous for starting the whole food truck craze with their Korean BBQ tacos and by utilizing the power of Twitter to build their loyal following.

Alice Shin, the co-founder, recently gave a speech at TEdxOrangeCoast where she spoke about Kogi BBQ’s early days trying to do traditional advertising by the book and it completely failing. How every mistake they made was a result of doing things the way people told them it should be done. Finally, after one failed attempt after another, they decided to simply start listening to their customers online through social media such as Twitter.

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Jun 15th

How brands without physical locations are using Foursquare

Foursquare Logo

One of the great things that I love about Foursquare are the tips that people leave for restaurants and venues. When trying a new restaurant, one of the first things I do is check and see what food tips people have left. If you like a tip you can also “like” it. Think of it as the “Like” button for Facebook, but on Foursquare.  Tips are also listed by the number of likes, with the highest at the top.

So when I decided to check-in to Urth Caffe in Santa Monica recently, I noticed one particular tip that had over 800 likes. However, it wasn’t from a person. It was from a brand. Not just any brand – it was Bravo. They had leveraged their TV personality Patti Stanger from the show Millionaire Matchmaker to endorse Urth Caffe by leaving a tip.

Urth Caffe tip by Bravo

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Apr 12th

A tyical day at SXSW Interactive 2011 using social media


At SXSW Interactive, it really occurred to me how much social media can influence our daily lives. So I thought it would be fun to show what a typical day can look like. One of the fun things about SXSW Interactive is the amount of free food offered by tech companies that take over food trucks, stands and restaurants all over Austin to promote themselves. Knowing how to find them is the trick and luckily there’s a whole suite of tools right inside your mobile phone.

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Jan 18th

Scoops Westside: Using social media to transform an ice cream business

Scoops Westside

Tucked in the middle of a tiny strip mall on the corner of Overland and Woodbine lies an ice cream shop. You’d never notice it driving by, especially at night, because there’s no permanent sign up yet. Only a small banner hangs above the entrance that proudly reads “Scoops Westside.” The shop’s interior is minimal at best: a few tables and chairs, a small coffee press that serves Intelligentsia coffee, and a laptop with speakers playing music from Pandora. But drop by in the evening on any given day of the week and there is a continuous flow of people coming in and out. They’re eagerly anticipating a menage e trois of flavors such as coconut white chocolate wasabi, brown brown bread, salty white chocolate and black sesame chai. At times the shop has gotten so busy that it has to close early because it’s run out of ice cream.

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Nov 17th

What’s happening on the web – November 2010

A look at what’s happening in social media, branding and marketing on the web.

Download a PDF of the slides.

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