Posted in: Branding, Marketing, Social Media, Technology
URL shorteners have recently exploded in popularity with the emergence of Twitter. One of the most popular services bit.ly recently launched a free service called bit.ly Pro that creates custom branded short URLs. Companies such as Facebook and Google have also created their own using fb.me and goo.gl. So what’s the big deal?
Posted in: Design, Technology
As applications continue to migrate toward the web, mobile devices are an even more integral part of our everyday lives. According to The Mobile Internet Report released by Morgan Stanley in December 2009, the mobile internet will be twice the size of the desktop internet. More users will connect to the web through mobile devices than desktop computers within 5 years. With the emergence of the iPhone and Google’s Android platform now able to create quality user experiences on the web, these findings shouldn’t come as much of a surprise.
At UCLA, we recently launched a mobile version of the UCLA Happenings website, our campus events calendar at http://m.happenings.ucla.edu. If you haven’t thought about it already, then it’s only a matter of time before you’ll need to consider what you’re mobile strategy will be. Here are a few things to consider.
Posted in: Services, Technology
The new Google Chrome OS has been getting a lot of attention recently. In short, it will be a light weight operating system for netbooks that rely on applications residing in the cloud, such as Google Docs. Nothing gets installed or updated on your machine. It’s the complete opposite of traditional operating systems such as Windows.
So why is this such a big deal?
Posted in: Social Media, Technology
What is crowdsourcing? Think of it as taking a task performed by an employer or contractor and outsourcing it to a large group of people or community. It’s been done on review sites like Yelp, articles on Wikipedia and even voting for contestants on American Idol.
Let’s take a look at Yelp. Review sites have been around forever. You’ll probably remember Citysearch as one of the more popular ones. So why has Yelp been so successful? In July 2009, it had an estimated 8.6 million unique visitors and 80% growth from a year ago.
Posted in: Technology
Anyone living in Los Angeles knows how bad traffic can get. Google Maps has a great feature that shows traffic conditions on major freeways. It’s something I’ve been using for a while now on my mobile phone when going out around town. When you zoom in on a city in Google Maps, there’s a “Traffic” button on the upper right corner that will overlay traffic conditions. It will even show you traffic conditions on a given day and time using past conditions!
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The opinions expressed here are my own and do not represent my employer in any way.