Mar 29th
2010
Posted in: Advertising, Branding, Marketing, Social Media
If you were one of the lucky fans who scored tickets to Conan O’Brien’s upcoming sold out tour, you were probably following him on Twitter, or heard about it from someone who did. How do I know? Because the only advertising was through a post by Conan O’Brien (@ConanOBrien) on his Twitter account. No other form of traditional advertising was done, and within a few hours after his post, most of the dates had already sold out.
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Feb 22nd
2010
Posted in: Branding, Marketing, Social Media, Technology
URL shorteners have recently exploded in popularity with the emergence of Twitter. One of the most popular services bit.ly recently launched a free service called bit.ly Pro that creates custom branded short URLs. Companies such as Facebook and Google have also created their own using fb.me and goo.gl. So what’s the big deal?
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Jan 26th
2010
Posted in: Design, Technology
As applications continue to migrate toward the web, mobile devices are an even more integral part of our everyday lives. According to The Mobile Internet Report released by Morgan Stanley in December 2009, the mobile internet will be twice the size of the desktop internet. More users will connect to the web through mobile devices than desktop computers within 5 years. With the emergence of the iPhone and Google’s Android platform now able to create quality user experiences on the web, these findings shouldn’t come as much of a surprise.
At UCLA, we recently launched a mobile version of the UCLA Happenings website, our campus events calendar at http://m.happenings.ucla.edu. If you haven’t thought about it already, then it’s only a matter of time before you’ll need to consider what you’re mobile strategy will be. Here are a few things to consider.
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Dec 9th
2009
Posted in: Branding, Marketing, Social Media
Traditional methods of gaining feedback about your brand or website online have typically relied on blogs, surveys or polls. With the emergence of social media sites and tools such as Twitter, Facebook and Google Alerts, you now have the ability to monitor and listen to your audience in an indirect way.
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Nov 24th
2009
Posted in: Services, Technology
The new Google Chrome OS has been getting a lot of attention recently. In short, it will be a light weight operating system for netbooks that rely on applications residing in the cloud, such as Google Docs. Nothing gets installed or updated on your machine. It’s the complete opposite of traditional operating systems such as Windows.
So why is this such a big deal?
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