Posted in: Facebook, Social Media
About a year ago on Happenings, UCLA’s event calendar, we implemented Facebook’s “Like” button (we renamed ours “Recommend”) for every event to help create a more social and engaging site. It’s been a huge source of engagement for our users and is the 5th largest referral source of traffic to our site.
Yesterday, we launched a new feature called “Most Recommended” that takes this one step further. Users can now see every event that has been recommended in Happenings from the most popular to least popular. It’s a truly crowd sourced list, showing popular events happening around UCLA as recommended by our users. Even though it may seem very basic, it’s a direction in which the web has been heading towards for some time.
Bing has already integrated Facebook’s “Likes” within its search results and Google with +1. As the web continues to evolve and integrate closely with social, we’ll see even more extremely personalized and targeted recommendations for everything from social connections, product recommendations, news and information. We’ve just begun to scratch the surface.
Posted in: Advertising, Marketing, Social Media
One of the great things that I love about Foursquare are the tips that people leave for restaurants and venues. When trying a new restaurant, one of the first things I do is check and see what food tips people have left. If you like a tip you can also “like” it. Think of it as the “Like” button for Facebook, but on Foursquare. Tips are also listed by the number of likes, with the highest at the top.
So when I decided to check-in to Urth Caffe in Santa Monica recently, I noticed one particular tip that had over 800 likes. However, it wasn’t from a person. It was from a brand. Not just any brand – it was Bravo. They had leveraged their TV personality Patti Stanger from the show Millionaire Matchmaker to endorse Urth Caffe by leaving a tip.
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Posted in: Design, Usability
StumbleUpon was one of those sites that I had always heard about, but never really spent much time looking into, until more recently. A few days ago, I decided to visit their website and was quickly frustrated because I was having a hard time finding out how their service worked.
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