Jul 1st
2011

Kogi BBQ co-founder Alice Shin on social media

Kogi BBQ

Kogi BBQ as most everyone knows here in Los Angeles, is famous for starting the whole food truck craze with their Korean BBQ tacos and by utilizing the power of Twitter to build their loyal following.

Alice Shin, the co-founder, recently gave a speech at TEdxOrangeCoast where she spoke about Kogi BBQ’s early days trying to do traditional advertising by the book and it completely failing. How every mistake they made was a result of doing things the way people told them it should be done. Finally, after one failed attempt after another, they decided to simply start listening to their customers online through social media such as Twitter.

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Jun 15th
2011

How brands without physical locations are using Foursquare

Foursquare Logo

One of the great things that I love about Foursquare are the tips that people leave for restaurants and venues. When trying a new restaurant, one of the first things I do is check and see what food tips people have left. If you like a tip you can also “like” it. Think of it as the “Like” button for Facebook, but on Foursquare.  Tips are also listed by the number of likes, with the highest at the top.

So when I decided to check-in to Urth Caffe in Santa Monica recently, I noticed one particular tip that had over 800 likes. However, it wasn’t from a person. It was from a brand. Not just any brand – it was Bravo. They had leveraged their TV personality Patti Stanger from the show Millionaire Matchmaker to endorse Urth Caffe by leaving a tip.

Urth Caffe tip by Bravo

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Apr 25th
2011

Rethinking the homepage design for StumbleUpon

StumbleUpon Logo

StumbleUpon was one of those sites that I had always heard about, but never really spent much time looking into, until more recently. A few days ago, I decided to visit their website and was quickly frustrated because I was having a hard time finding out how their service worked.

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Apr 12th
2011

A tyical day at SXSW Interactive 2011 using social media

SXSW

At SXSW Interactive, it really occurred to me how much social media can influence our daily lives. So I thought it would be fun to show what a typical day can look like. One of the fun things about SXSW Interactive is the amount of free food offered by tech companies that take over food trucks, stands and restaurants all over Austin to promote themselves. Knowing how to find them is the trick and luckily there’s a whole suite of tools right inside your mobile phone.

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Mar 24th
2011

Dropping support for Internet Explorer 6 (IE6)

IE6

It’s been a long time coming, but support is finally being dropped for Internet Explorer 6 (IE6) on many high profile sites I manage at UCLA such as http://ucla.edu. You might be asking what took so long since sites like Google dropped support for IE6 long ago. For us, it was because of our users, and it’s something that you should always consider.

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