A while back Old Spice began running a very successful ad campaign featuring Isaiah Mustafa as their spokesman for Old Spice Body Wash that caused a huge viral sensation online. One of the most popular ads was short video called “The Man Your Man Could Smell Like.” It featured a beautifully crafted one take shot that now has over 22 million views on YouTube.
Posted in: Technology
There’s been a lot of buzz recently about Microsoft’s Bing search engine. A year ago Microsoft and Yahoo signed a deal that would make Bing power Yahoo’s searches. With the integration now complete, Bing and Yahoo combined make up approximately 28% of the U.S. search engine market. Bing has also recently surpassed Yahoo to become the #2 search engine behind Google, which still leads with 65% of all U.S. searches.
Now there is growing concern that Search Engine Optimization (SEO) should no longer be aimed only at Google. Traditionally, web designers and developers only paid close attention to SEO for Google. As Bing continues to gain market share, should you be concerned? Google co-founder Sergey Brin reportedly is…
[Updated on 10/18] Facebook and Microsoft announced that they will be partnering in search. “Among the new features that Microsoft will launch today are Facebook results for name queries (4% of all queries on Bing are name queries) and personalized results based on what your friends liked on Facebook. Thanks to this, you can now see what restaurants your friends liked on sites like OpenTable, for example, or if your friends liked a certain movie. Microsoft will roll these new feature out later today.”
A while back I wrote about UCLA Happenings implementation of Facebook’s Social Widgets using the ‘Like’ button, and how it can lead to higher click-through rates, traffic referrals and more engagement for websites. To quickly recap, “The ‘Like’ button lets a user share your content with friends on Facebook. When the user clicks the ‘Like’ button on your website, a story appears in the user’s friends’ News Feed with a link back to your website.”
A recent article by CNN talks about the impact of the ‘Like’ button and the results are impressive: “ABC News reported a 190 percent increase; Gawker’s traffic shot up by 200 percent; Sporting News said their site traffic was up by a shocking 500 percent; and NBA.com said that Facebook had become their second-largest referral source.”
Since implementing in April of 2010, UCLA Happenings has also seen a large referral of traffic from Facebook. Facebook has become one of our top ten referral sites for traffic and continues to be an important factor in keeping users enagaged on the site.
Posted in: Branding
A few weeks ago I barely knew who Roger Federer was. And now it seems like he is everywhere. His viral video for Gillette caused a huge sensation online. He’s the brand ambassador for Lindt Chocolate and a commercial he shot for them is now airing nationwide.
And then he goes and does this amazing between-the-legs shot AGAIN at the US Open (he did one last year as well) and grabs our attention even more:
Roger Federer, you are on a roll. Just don’t do what Tiger Woods did…