Case study: How UCLA became a trending topic on Twitter during Commencement

In May of 2011, UCLA Marketing & Special Events was approached to help create a more engaging and dynamic Commencement experience online through the use of social media. With only a few short weeks to make this happen, we began to think strategically about what opportunities and tools existed given our limited time and resources.

Through a combination of social media integration on the web via widgets from Facebook and Twitter, an official Twitter hashtag, real-time updates on Twitter the day of Commencement, and more traditional avenues such as a takeover page on the main UCLA homepage, we were able to successfully create a more social and engaging Commencement experience for UCLA. The end result - UCLA became a trending topic on Twitter.

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