Usability
Search analytics can show important keywords users use to find or navigate your website, but there are many tasks users don't search for or only search indirectly for.
Read More
Restaurant menus can be long and difficult to navigate, especially when too many choices are offered. The menu is seen as one of the most important representations of the brand. At IHOP, executives were confronted with a challenge.
Read MoreA common design pattern that is being used extensively on mobile apps has been the use of icons to illustrate specific functions. By now, there are specific icons that almost everyone is familiar with. An icon of a trash can represents deleting something or a printer represents the print function. But what happens when icons are used that users are unfamiliar with? I’ve been using the Gmail app on my iPad and it helps illustrate a great example. There were quite a few icons that I was completely unfamiliar with, and as a result, I had never used them.
Read MoreRecently I had to update my email on websites that I regularly use. As I began the process, I quickly discovered how insecure some them were. On websites such as Bank of America, Citi and Foursquare, it was frighteningly simple to change my email address with very little security or confirmation. While others such as Ebay, Facebook and Twitter had some of the best security combining confirmation links sent to the new email address, unique security codes and a confirmation box to re-enter your password even though you are logged in.
Read More
StumbleUpon was one of those sites that I had always heard about, but never really spent much time looking into, until more recently. A few days ago, I decided to visit their website and was quickly frustrated because I was having a hard time finding out how their service worked.
Read More