The Conan O'Brien Brand with special guest Twitter

If you were one of the lucky fans who scored tickets to Conan O'Brien's upcoming sold out tour, you were probably following him on Twitter, or heard about it from someone who did. How do I know? Because the only advertising was through a post by Conan O'Brien (@ConanOBrien) on his Twitter account. No other form of traditional advertising was done, and within a few hours after his post, most of the dates had already sold out.

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